Brand Campaigns

Revitalizing BART's Legacy

Bay Area Rapid Transit (BART): This project modernizes the Bay Area's iconic transit system while honoring its heritage. It features updated logos, cohesive guidelines, and strategic visual storytelling that connects with local communities.

BART | Poster Concept: Save on Gas Money

BART | Poster Concept: Escape the Daily Traffic

Reimagining SATURN | Brand Evolution

The new identity project refresh completely reimagines the brand across all consumer touchpoints. This comprehensive redesign unifies digital and print platforms, focusing on affordability and modern style to appeal to a younger audience. It balances accessible visuals with aspirational elements through carefully chosen typography, color, and spatial design.

SATURN | Redesigned Website About Us Showcase

SATURN | Redesigned Website Home Page Showcase

SATURN | Poster Concept: Evolution Defined by Perfection

SATURN | Crafting the Perfect Magazine Spread

SATURN | A Daily Dive into Editorial Design

SATURN | Poster Concept: Evolution Defined by Performance,

SATURN | Poster Concept: Evolution Defined by Style.

SATURN | Captivating Design for a Single Page Article

Visualizing the Soul of Blues

The 2008 San Diego Blues Festival promotional package combines raw emotion with compelling design. It includes a poster, flyer, banner ads, and ticket holders, all unified by strategic color choices and original photography. This cohesive brand identity captures the essence of blues music, appealing to longtime fans and newcomers alike.